This page explains how uncutfootball is funded, who serves the advertising you see on the site, and what that means for the stories we publish.
uncutfootball is ad-supported
Every story on this site is free to read. There is no paywall, no subscription tier and no registration wall. The site is funded by advertising displayed alongside our stories, together with readers who sign up to our newsletter. Advertising is what makes independent, long-form football writing possible here.
Who serves our ads
Advertising on uncutfootball is served by Google AdSense and its certified third-party advertising partners. Google and those partners may use cookies, web beacons, device identifiers, IP addresses and similar technologies to serve ads, cap how often you see the same ad, and measure whether an ad was seen or acted upon.
Google may use its advertising cookie to serve ads based on your prior visits to this and other websites. You can review and control personalised advertising in Google My Ad Center, and read how Google uses data from sites that use its services in the Google Partner Sites policy.
Your control
Advertising cookies only load after you allow them. When you first arrive we ask for consent, and you can change that choice at any time. Full detail on every category of cookie we use is in our Cookie Policy, and how we handle personal data is set out in our Privacy Policy.
Editorial independence
Advertisers have no influence over what we write, which stories we choose, or what those stories conclude. Nobody buying advertising on uncutfootball gets to preview, approve or veto editorial content. Ad placements are chosen for readability and are always visually separated from our writing and labelled as advertising.
We do not currently publish paid placements, sponsored stories or affiliate links. If that ever changes, the piece in question will be clearly labelled as sponsored or containing affiliate links at the top of the page, before you read it.
We do not sell your personal data
uncutfootball does not sell, rent or trade your personal data. We do not build advertising profiles ourselves and we do not share your email address with advertisers. The only data flowing to advertising partners is what Google AdSense collects under the consent you give, as described above.
Images and artwork
Every cover image and banner on this site is AI-generated artwork created for uncutfootball. They are stylised interpretations of football moments, not photographs, and should not be read as documentary records of the events described. We do not use press photography or agency imagery anywhere on the site.
If you believe an image here resembles or reproduces protected work, email uncut.football0@gmail.com and we will review or remove it promptly.
How we use AI
We use AI for the artwork on this site, and only for the artwork. Every story is researched, written, edited and fact checked by people, and editorial judgement. What we cover, what we quote and what we conclude stays with the people running uncutfootball. No story on this site is AI-generated writing.